THE MAKEUP STORY

Apoorva Thummanapelly
2 min readJun 14, 2020

--

OMG! Your lipstick looks flawless.Highlight game is on point. How is my new makeup look girls?If you find a group of girls gossiping and giggling then it’s definitely [no,not boys] it’s Makeup first and then may be boys.

Makeup is considered as a daily ritual by most of the women around the world.From a high school student to the highest paid super model makeup is ubiquitous.It is a new form of art.

WHERE IT ALL BEGAN

Let’s go back to where it all started.Makeup and Cosmetics got a whole lot of history of 7000 years.Thanks to the Egyptians for bringing the idea of applying makeup to the face in to the world.Different cultures of the world have been known to follow different makeup practices.

COSMETIC CONSUMPTION

Cosmetic consumption in the world has been growing like never before. Makeup has become a huge business around the globe. Studies have shown that in 2018, the world cosmetic market grew at an estimated 5.5 percent when compared to the previous year.

Looking at the country wise ranking,the US tops the list with Japan being the Asian country which uses the most and the UK and Russia being the European countries with the highest cosmetics consumption.

Makeup scenes have been evolving massively.Makeup is everywhere and for everyone.Beauty e-commerce platforms made it super easy for the people to buy beauty products.Beauty blogs , vlogs and makeup tutorials also have a big hand in the modern time beauty craze.

10 Top beauty brands you need to know

  1. MAC
  2. Bobbi Brown
  3. L’Oreal
  4. Chanel
  5. NYX
  6. NARS
  7. Maybelline
  8. Estee Lauder
  9. Revlon
  10. Lancôme

MAKEUP IS A CHOICE

Makeup has become GENDER-NEUTRAL now.A recent study has revealed that men are becoming more concerned about their skin and beauty.It seems like the genderless approach is going to bring a great change to the beauty industry in the near future.The strict masculine men and feminine women times are gone.The beauty business has a long way to go.

Makeup is a choice.It’s a show case of your sense of self-care.Women say that wearing makeup builds up their confidence and boosts their self-esteem. Listen up, you guys! Makeup or No-makeup you are beautiful either way.

“If you’re sad, add more lipstick and attack.”

― Coco Chanel

sources: www.trendspotter.net,www.statista.com

--

--